japanese american national museum
campaign elements:
print: lithographic & variable digital
interactive: e-mail
data: list segmentation, appending & hygiene
fulfillment: mailing
client:
The Japanese American National Museum (JANM) is the first museum in the United States dedicated to sharing the experience of Americans of Japanese
ancestry as an integral part of U.S. history. In 1992, the museum opened its doors in the renovated Nishi Hongwanji Buddhist Temple, a Los Angeles city
landmark, to shed light on the Japanese American experience—a process of immigration and re-settlement common to so many Americans.
challenge:
JANM has primarily been generously supported by civil rights minded Japanese American donors with memories of World War II and the internment camps
experienced by over 100,000 Japanese Americans. As those donors age and the memories fade, JANM needed to better connect with a younger generation
wishing to rediscover their culture through the museum. JANM also wanted to drive previous donors to consider membership with the museum as a means to
support the museum throughout the year.
solution:
Pace and JANM collaborated on a spring membership drive, ambitious in both complexity and scope. Targeting four potential constituencies,
existing, lapsed & prospective members and non-member donors, a direct mail campaign was launched with 224 distinct versions. Variations
were driven by five variables:
- Geography
- Status
- Media
- Support Level
- Theme
A similarly segmented follow-up e-mail was sent to non-responders. By establishing greater relevance to the recipient's geography or interests through
targeted copy and images across media, Pace believed JANM would see an increase in both response rate and contributions to the museum.
results:
The total number of responses from the previous year was more than doubled, resulting in an increase in revenues by approximately 15%. As a result,
JANM will continue to use targeted copy and imagery in their future campaigns.
For more details on the strategy or the results of this campaign, please
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city national bank
elements:
print: lithographic & variable digital
interactive: qr codes, web-to-print portal
data: list segmentation & hygiene
fulfillment: mailing, shipping
client:
Founded in 1954, City National Bank, specializes in providing the "ultimate banking experience" for entrepreneurs and professionals in industries such as
legal, healthcare and entertainment. While its corporate offices and many of its branches are located in Greater Los Angeles, it also maintains locations
in San Francisco, Las Vegas, New York, Nashville and Atlanta.
challenge:
Given its reputation for highly personalized service with its successful clientele, City National Bank needed a provider who could execute on its
marketing and communications projects with the same level of "uncommon dedication" it offers its own customers.
solution:
In providing its associates with direct mail campaigns, merchandising and collateral materials, Pace has, in the words of one associate, "become an
extension of" the team. From demonstrating QR codes to building a web-to-print portal supplying print-on-demand services for the bank's 3,000+ colleagues,
Pace proactively offers solutions to make City National Bank's communications projects more efficient or effective.
results:
As City National Bank aims to become a "trusted advisor" to its clients, so to has Pace become that for many of the bank's associates. Beyond executing
on print communications, Pace has consulted on projects that involved video editing & encoding, e-mail and data management. City National Bank is
now the largest bank headquartered in Southern California and Pace remains an integral part of its success.
bank of the west
Of the many attributes Pace brings to the table, the most valuable to me would be the consistent, first-class quality of everything they produce for us.
This is regardless of the type of project, the intensity of the turnaround time, or the multitude of changes we throw at them. Most of our projects
require an unreasonably quick turnaround. The Pace staff doesn't blink an eye and gets them done every time with amazing results. In eight years of
working with Pace, I have never once been disappointed. They truly make it easy for us and we never have to worry when we partner with them. To put icing
on the cake, the people at Pace are always cheerful and accommodating and their attention to detail is impeccable. We work with many different vendors,
and have not found this level of service anywhere else. I really could not say enough good things about Pace! We love them. End of story.
~ Amanda Schoenemann, Creative Director
kcrw
Pace has performed an integral role for KCRW for over twenty years, providing solutions to our print communications needs reliably and with the highest
degree of quality in the industry. For me, the distinguishing characteristic of the Pace staff is that they take the successful implementation of my
projects personally. They understand my pain points and craft solutions that allow me to sleep well at night. They take it upon themselves to become
intimately knowledgeable, not just about KCRW, but also about our supply chain. Pace cares about our success as much as we do, and that's what I need in
a partner.
~ Gregg Lewis, Marketing / Art Director
wells fargo bank
The leadership, friendliness, dedication, attention to detail and expertise of the staff set Pace apart from everyone else in their field. In over fifteen
years of working together, Pace has never let me down. To me, they are everything a business partner should be. They not only deliver on their commitments,
they offer ideas and options that enhance the success of my projects. They "get it" that I need their expert advice and critical thinking as much as I
need their technical operational abilities. And now they have brought this same commitment and craftsmanship to an array of new offerings. They have
strategically and elegantly evolved into a marketing communications company, which is just so impressive to me.
~ Dennis Matsuo, Vice President, Marketing Program Manager
transamerica retirement services
I love working with Pace because they make everything so easy for me. It is vital that my projects get delivered on time and within my budgets, and Pace
always manages to get it done for me. Their quality and customer service are second to none. Plus, Pace is so versatile. No matter what I need, they have
the resources necessary for the job. The Pace staff really know their business...they are subject matter experts across the board. They offer me
innovative ideas, great cost-saving suggestions, and their attention to detail is amazing. In this intense business environment, Transamerica can only
work with partners who understand our needs and deliver on their promises, no matter what. The people at Pace do just that, and more.
~ Lyn Tabibian, Creative Services Manager
towers watson
Towers Watson is a leading global professional services company that helps organizations improve performance though effective people, risk and financial
management. As a premier provider of Benefits consulting to leading companies around the world, our work on behalf of our clients must be exceptional in
every way. For over 14 years, Pace has consistently demonstrated that their values are aligned with those of Towers Watson. They do everything necessary
to support our commitments to our clients – and they do it with first-rate quality and expertise. Because our clients are demanding, we must be too.
Pace accepts our challenges and often find ways to improve the results.
~ Elaine Trussell, North America/West Region Creative Media Production Manager
city national bank
The best providers are those who work so seamlessly with you that they become an extension of your team. Pace does that and much more. They execute our
direct mail campaigns, merchandising and collateral materials beautifully, but that is expected. Pace has been producing quality corporate communications
materials for over 30 years. They are true craftsmen.
What sets Pace apart is their unmatched expertise behind the scenes – their process.
Whether it's complicated data management, variable printing challenges or the logistics of a campaign deployment, the Pace team always makes it work and
delivers on time. They communicate clearly from the start. They proactively offer solutions that can make a project more efficient, cost effective or take
it to another level.
I truly value the peace of mind I get working with Pace.
~ Tony Sweeney, SVP, Creative Director
