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March 2, 2016

January 2016 Issue

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January 2016 Issue

Cover Story

Risky BusinessRisky Business – Marketing’s place in the era of ROI.
“The new breed of CMO is analytical and must possess a strong focus on results. It’s about understanding the market, customer segmentation, purchase drivers, competitive position, third party dependencies, etc.”

Features

Recasting – Upgrading your tackle box.
“With retargeting, no impression is wasted on audiences who will never buy what you’re selling.”
Q&A – An interview with The Pace Group’s Creative Director, Mike Stewart.
“What a company or organization wants today isn’t any different than what they wanted 20 years ago… for someone to fall in love with them.”

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