Prime Healthcare



Prime Healthcare


Strategy & Design

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Prime Healthcare owns and operates a network of over 30 acute care hospitals in the U.S. and has been named a Top 15 Health System in the nation by Thomson Reuters. With more than 35,000 employees, Prime Healthcare is committed to preserving access to healthcare and turning hospitals into thriving, community assets.

The Challenge

Growing rapidly, Prime Healthcare retained The Pace Group to better define its brand position as an organization dedicated to compassion, quality and community.

“We have been working directly with a number of the hospitals in their network for some time,” says Chas Seward, Director, Strategic Marketing, “so we are uniquely positioned to understand the challenges Prime Healthcare faces at both the corporate and local level.”

The Work

Chas and Mike Stewart, The Pace Group’s Creative Director, laid out a detailed rebranding roadmap for Dr. Kavitha Reddy Bhatia, Prime Healthcare’s VP of Clinical Transformation. Beginning with an internal brand guide to provide a clear and singular messaging direction, The Pace Group provided a firm foundation for the company’s ongoing marketing and communications efforts.

That direction now guides all new projects such as the creation of new admissions packets, a process which The Pace Group manages from design and copywriting to printing to fulfillment at each of Prime Healthcare’s hospitals.

Additionally, The Pace Group’s Digital Marketing team, led by Randy Marquis, is supporting Prime Healthcare’s implementation of Epic, an electronic health record software across its hospital network by building and managing Epic Central, an internal website offering tip sheets, training calendars and videos and other content to support the rollout.

The Pace Group and Chas’ work with the individual hospitals continues, with the creation of advertisements, social media posts, signage and other collateral to support the hospitals’ own marketing efforts locally.

Just as Prime Healthcare supports hospitals to meet the needs of their communities, The Pace Group supports Prime Healthcare in their mission to save hospitals, save jobs and save lives.