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First Impressions

I’m dating myself a bit to admit this, but I remember the commercials where legendary voiceover artist Harlan Hogan intoned the immortal words “You never get a second chance to make a first impression.” Of course Head & Shoulders and, … Read More

January 2016 Issue

Want to get the print edition of Engage delivered? It’s free! Cover Story Risky Business – Marketing’s place in the era of ROI. “The new breed of CMO is analytical and must possess a strong focus on results. It’s … Read More

The Essence of Innovation

Over the holidays, my wife and I piled the kids into the minivan and drove to Missouri to visit family. It had been nearly seven years since our last visit to the Show Me State, which is just long enough … Read More

Do the Right Thing

Bob Bennitt, our esteemed and, indeed, fearless leader, recently forwarded me an email and asked me to reference it in an upcoming Friday Digression. Had it been about marketing or print or even a cool event in the Los Angeles … Read More