Variety’s the very spice of life, that gives it all it’s flavour.
~ William Cowper

We live in a customizable world. From cups of iced, triple shot, soy, half caff caramel lattes (with extra ice) to create-your-own pizzas and burritos, what you eat and drink is now tailored to your very specific preferences.

Likewise, your marketing programs can be just as specific. Long the domain of digital communications, personalization of print is also possible, thanks to VDP.

VDP means variable data printing. It can be used to populate mail merge fields and do tricks like write names into photos of clouds. But, really, VDP, like your coffee, can also be quite complex.

That’s why we have VDP experts on staff who can not only map variables to, literally, hundreds of data fields, but also create complicated If-Then-Else, layering and text transformation rules that personalize everything from charts and graphs, to images to paragraphs, or even entire pages, of printed content.

And since accuracy is not optional, we employ a rigorous proofing process. After all, there’s nothing more disappointing than lifting that cup to your lips and realizing you got someone else’s drink.

So, anyone else suddenly in the mood for coffee?

Bank of the WestOf the many attributes Pace brings to the table, the most valuable to me would be the consistent, first-class quality of everything they produce for us. This is regardless of the type of project, the intensity of the turnaround time, or the multitude of changes we throw at them. They truly make it easy for us and we never have to worry when we partner with them. To put icing on the cake, the people at Pace are always cheerful and accommodating and their attention to detail is impeccable. In eight years of working with Pace, I have never once been disappointed. I really could not say enough good things about Pace! We love them. End of story.

~ Amanda Schoenemann, Creative Director