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b2c Archives | The Pace Group

The Real Taste of Ireland

As the Pokémon GO craze illustrates, the line between virtual reality and, well, reality reality, continues to blur. And while those of us on the other side of 40 may lament the effect mobile technologies are having on our posture, … Read More

The Value of Print

Growing up, I, like many American boys of a certain age, collected baseball cards. This was during the late Eighties and early Nineties, when the delicate sheets of cardstock were more likely to be encased in slabs of acid-free lucite … Read More

Yes, and…

Long-time readers of the Friday Digression know that, in addition to my role as Pace’s resident digital marketing expert / tech geek, I am an actor. I have, in fact, been an actor even longer than I’ve been a geek, … Read More

No Foolin’

Today is April Fools’ Day and, as dictated by tradition, a number of companies will prank their customers and engage in a bit of harmless fun.

Some pranks are truly inspired, such as when Blue Moon, a brand of beer … Read More