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customer experience

Anticipation

From the largest Ikea in America to the renovation of the Burbank Town Center mall that, literally, blew the roof right off the building, my family and I bear witness to all sorts of huge construction projects that transform so … Read More

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Baseball season is finally upon us and you know what that means: millions of red-blooded American men (and women) obsessively, and perhaps furtively, checking the scores on their phones to see how our┬áteams are doing. And by teams, of course, … Read More

Read This Email

CD Baby founder Derek Sivers decided his ordinary order confirmation email didn’t truly reflect his mission to make people smile. So here’s what he wrote instead:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free … Read More

The Yeah Buts

As my children have gotten older (my daughter is nine and my boys turn six in less than a month) my wife and I have delegated to them more responsibilities. For example, my daughter, because she can read the labels … Read More