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imagination Archives | The Pace Group

Look Closer

From FedEx’s clever forward arrow to Amazon’s smiling A to Z, here are 10 logos from some of the world’s biggest companies that mean more when you go beyond color palettes and typography and look closer.

Even The Pace … Read More

Read This Email

CD Baby founder Derek Sivers decided his ordinary order confirmation email didn’t truly reflect his mission to make people smile. So here’s what he wrote instead:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free … Read More

Discover Trees

Sure, on Super Sunday we expect to hear ads hawking everything from beer and pharmaceutical products to cars and website hosting services. But how about… trees?

You can listen to more of NPR’s Ads For Nicer Living, selling you … Read More

Learn Like a Fourth Grader

This short animation explains the difference between a growth and fixed mindset. This is a tested and effective way of teaching people what a fixed mindset is and how to change it.

Read more about what having a growth … Read More