January 12, 2017

2017 USPS Postage Rate Changes

Small changes may have a big impact on your marketing budget.

As of January 22, 2017, with some exceptions, it will cost you a little more to send something through the U.S. Postal Service (USPS).

For something as simple as a birthday card or a letter to your great Aunt Marge (do people send letters anymore?), a First Class stamp will set you back an additional 2 cents, increasing from 47 to 49 cents.

For those catalogs and direct mail campaigns, it gets a little more complicated, with some service rates increasing, such as an increase of 0.6% for their Every Door Direct Mail® (or EDDM®) service and 1% for domestically delivered periodicals. On the other hand, some services, such as metered mail and some automated sorting options are seeing slight decreases.

All of the postal service’s 2017 rate changes can be downloaded and viewed here.

The Pace Group recognizes that even a small change in postage costs can have a big impact on your marketing budget, so if you have any questions about how these rate changes may affect the cost of your upcoming mailings or would like to consult with our mailing specialist to learn what options may be available to best optimize your direct mail campaigns, please contact your Account Executive and we will be happy to assist you.

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