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Cover Story
Paradigm Shift – Competing in the new age of jobs.
“Organizations must shift from creating an environment where they assume that people need to work there to one where people want to work there.”
Features
Brand Stand – The key to standing out.
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.”
Q&A – An interview with The Pace Group’s Senior Executive, Client Solutions, Elayne O’Dowd.
“Just like any marketing program, identify the target market or the audience first. With the Chinese-American market, however, that can be tricky.”
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