Firefighters First Credit Union

Fireline Magazine


Firefighters First Credit Union


Strategy & Design

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Since 1935, Los Angeles firefighters and their families have counted on the support and services of their financial family at Firefighters First Credit Union. Started by a group of Los Angeles city firefighters during the height of the Great Depression who pooled their funds together in an old cigar box, Firefighters First Credit Union now serves over 31,000 members with current assets over $940 million.

The Challenge

Firefighters First Credit Union produces a quarterly magazine called Fireline to inform and educate its members on the often bewildering array of financial options available to them.

As a credit union, Firefighters First devotes the bulk of its operating budget to the services it offers its members. Therefore they needed a partner who could not only print its magazine, but provide creative design, copywriting and mailing services within both a tight budget and timeline.

The Work

First, The Pace Group Strategy and Design team, led by Senior Account Executive Diane Toomey and Director, Strategic Marketing Chas Seward, created an editorial plan with topics that they developed, in conjunction with a copywriter and the input of Firefighters First Credit Union, into the articles for the issue.

Chas and Mike Stewart, The Pace Group’s Creative Director, also worked together with a graphic designer to design and lay out the articles in the issue. With Diane keeping a close eye on the tight production schedule, Mike and the graphic design team consulted with Danny Squire and the pre-media team to make the transition from design to production as seamless as possible.

Once the editorial and design processes were completed, The Pace Group moved straight into print production, producing over 22,000 copies that were then mailed directly to the members. Randy Marquis, The Pace Group’s Director, Marketing + Digital, also created a digital flipbook version of the magazine for visitors to the Firefighters First website to access.

“Producing a magazine of this sort requires a lot of juggling,” Diane notes. “Being able to handle virtually every aspect of the process in-house gave all of us a bit more peace of mind.”